Empowering        

Athletes Through

NIL Excellence

Strategic NIL rights management for the next generation of athletes. We bridge talent with opportunity, ensuring your future is as bright as your potential.

CONTACT US

WHO WE ARE

Merch Run is a NIL rights management and development company dedicated to developing talent through strategic NIL management

Our expertise lies in NIL marketing, branding, and deal negotiation

We are a trusted partner for athletes seeking to navigate and maximize their NIL earnings

$10M+
NIL Deals Secured
200+
Athletes Represented
500+
Brand Partnerships
98%
Client Satisfaction
THE CHALLENGE

BRIDGING THE GAP IN NIL

The current NIL landscape often presents a disconnect between earning potential and comprehensive athlete development.
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There's a need for transparent and fair NIL rights management that actively supports athletes' growth, both on and off their playing field.
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Merch Run is here to bridge that gap, ensuring athletes can capitalize on NIL opportunities while continuing their development.

OUR COMPREHENSIVE SERVICES

We offer a full suite of services designed to empower athletes in the NIL era

Sponsorship & Endorsements
Securing high-value deals with relevant brands
Marketing & Branding
Building a strong personal brand and impactful social media presence
Talent Development
Implementing strategies focused on the athlete's holistic growth
Legal & Compilance
Ensuring all NIL activities adhere to NCAA, school, and state regulations
Financial Management
Providing guidance on payments, taxes, and long-term wealth strategies
Merchandising
Assisting in the creation and sale of personalized athlete merchandise

HOW IT WORKS

Our proven four-step process ensures you maximize your NIL potential while maintaining compliance and focus on your athletic performance

01
Initial Consultation
We learn your goals, assess your brand potential, and understand your long-term vision.
02
Strategy Development
We build a personalized NIL strategy and identify the best partnership opportunities.
03
Deal
Execution
We negotiate and secure NIL deals, ensuring fair compensation and full compliance.
04
Ongoing Management
We support your growth, manage relationships, and find new opportunities continuously.
THE MERCH RUN ADVANTAGE

BUILDING YOUR FUTURE

Through our fair commission rates, we aim to educate families on how NIL revenue can be the foundation for building their family office.
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We strategically partner with families and players, helping them establish long-term financial structures based on the revenue generated from their NIL rights.

ATHLETE-FIRST

APPROACH

We prioritize your best interests and long-term success

TRANSPARENT AND FAIR COMPENSATION

15%
Commission
On NIL deals we directly secure for you
5%
Commission
On NIL Collective deals exceeding $100,000, only if we are involved in the negotiation
NO
Commission
On deals you source independently

Real athletes. Real results.

See OUr Roster

Basketball
Ranked #5 in the ESPN60. 11 Power-5 offers. Already building his brand.
Ryan came in with elite on-court credentials — averaging 25+ points per game on the Nike EYBL circuit, a 31-point AAU debut, and offers from Tennessee, Texas, Oklahoma State, and more. Merch Run helped him package that talent into a brand-ready NIL profile, reaching 107K+ accounts and 20K+ impressions in a single week across 13K Instagram and 4K TikTok followers.
Ryan Hampton
DME Academy
Basketball
0 → 8 scholarship offers in under a year.

When Bam came to Merch Run, he had no active NIL partnerships and a following of 2,000. We identified his brand value, built his pitch, and put him in front of the right partners. Twelve months later — 8 scholarship offers and over 18,000 followers.
Bam Florence
OSL PRep
Football
Justus Savage
Jacksonville State University
FOOTBALL
Josh Horton
University of georgia
Football
Lyndon Cooper
Vanderbilt University
Football
Carmelo O'Neal
University of Alabama
Football
Kayin Lee
University of Tennessee
Football
Demarcus Gardener
University of Kentucky
Football
Caleb Homes
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Jacksonville State University
Football
Trey Warren
WAke Forest

WHAT ATHLETES SAY

Don't just take our word for it - hear from the athletes we represent
"Merch Run changed everything for me. They secured deals I never thought possible and helped me build a brand that will last beyond my playing days. Their transparency and athlete-first approach is unmatched."
Alex Thompson
Basketball
"Merch Run changed everything for me. They secured deals I never thought possible and helped me build a brand that will last beyond my playing days. Their transparency and athlete-first approach is unmatched."
Alex Thompson
Basketball
"Merch Run changed everything for me. They secured deals I never thought possible and helped me build a brand that will last beyond my playing days. Their transparency and athlete-first approach is unmatched."
Alex Thompson
Basketball

COMMITTED TO COMPLIANCE & TRUST

We ensure full compliance with all NCAA and state regulations
You have complete access to our financial records for full transparency
No hidden fees – our success is directly tied to yours

FREQUENTLY ASKED QUESTIONS

We ensure full compliance with all NCAA and state regulations

Merch Run stays ahead of every rule change so you don't have to. Our team monitors NCAA guidelines and state-specific NIL laws in real time, structuring every deal to keep you fully eligible and protected.

Will working with Merch Run affect my NCAA eligibility?

No. Protecting your eligibility is our top priority. Every partnership, deal, and contract we negotiate is vetted against current NCAA and state NIL regulations to ensure you stay competition-ready.

What types of athletes does Merch Run represent?

We work with athletes across all sports and competition levels — from high school standouts to college competitors. If you have talent and a story worth telling, we're built to help you monetize it.

How quickly can I start earning from NIL deals?

Many athletes begin seeing opportunities within weeks of signing with us. We move fast — identifying brand partners, negotiating terms, and getting agreements in place so you can focus on your game.

Do I need a large social media following to work with Merch Run?

Not at all. Follower count is just one factor. We look at your sport, your market, your story, and your potential — and match you with partners who value what makes you uniquely you.

READY TO MAXIMIZE YOUR NIL POTENTIAL?

Let's start the conversation about your goals and how we can help you achieve them.

Schedule a consulation
No commitment required.
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